The SME Digital Economy Summit is a unique conference which will be hosted on 16 October 2019 at Grand Copthorne Waterfront Singapore. Bringing together MSMEs, multi-lateral organisations and government representatives from the region, it is strategically positioned as the premier event for small businesses wanting to gain insights on digital trade and how to leverage this to help them grow across borders.

A significant development of this summit, now in its second year, is the exclusive SME Showcase that will take place concurrently.  It will feature the finest MSMEs in the region and companies and organisations that help enable MSMEs.

The SME Digital Economy Summit is the flagship event of the Asia Pacific MSME Trade Coalition (AMTC), a working council of the Asian Business Trade Association (ABTA).  With a mission to engage and empower the small businesses on trade related matters, we are today the voice of more than 2,500 member companies across the Asia Pacific region.



Dr Deborah Elms

Founder and Executive Director

Asian Trade Centre

Dr Deborah Elms is the Founder and Executive Director of the Asian Trade Centre (ATC). She is Vice Chair of the Advisory Board for the Asia Business Trade Association (ABTA), Co-Chair of the Trade Policy Committee of the Global Trade Professionals Alliance (GTPA), and also a senior fellow in the Singapore Ministry of Trade and Industry’s Trade Academy.

Previously, Dr Elms was head of the Temasek Foundation Centre for Trade & Negotiations (TFCTN) and Senior Fellow of International Political Economy at the S. Rajaratnam School of International Studies at Nanyang Technological University, Singapore.

Dr. Elms received a PhD in political science from the University of Washington, a MA in international relations from the University of Southern California, and bachelor’s degrees from Boston University. She also publishes the Talking Trade Blog.


Steve Okun

President, Executive Committee

Asia Business Trade Association

Steven Okun is the Founder and CEO of APAC Advisors. Steven is a leader on corporate public affairs, sustainability, and stakeholder engagement in Asia Pacific, having lived and worked in Asia for the past fifteen years.

Steven’s expertise encompasses business, government, environmental, social and governance issues, media and NGOs. He has been in the center of some of the region’s most impactful public and private sector policies, debates and events, including helping lead the business community’s call for the US to enter the TPP negotiations, and then for the TPP-11 to come into effect post-US withdrawal.

Prior to joining ABTA, Steven used to work at KKR as Director of Asia Public Affairs and UPS Asia’s public affairs.

He was elected three terms each as Chairman of AmCham Singapore and the Asia Pacific Council of American Chambers of Commerce (APCAC), and served on the Council of the Singapore Business Federation and of the Australian Venture Capital and Private Equity Association Limited (AVCAL).

Steven served in the Administration of President Bill Clinton as Deputy General Counsel at the US Department of Transportation. For his public service, he was awarded the Secretary’s Award for Special Service Commendation.

He received his B.A. from the University of Virginia and his J.D. from the University of Virginia School of Law.


Raymon Krishnan

Secretary General

Asia Business Trade Association

Raymon Krishnan is the Director of Corporate Advisory at the Asian Trade Centre. Raymon is in charge of supply chain diagnosis, supply chain strategy and network design. Raymon has had over twenty years of experience in the Logistics industry as an end user and service provider. Currently, he is also the President of The Logistics & Supply Chain Management Society.

Raymon’s experience covers the full Logistics spectrum, from raw material procurement to physical distribution and eventually Customer Service and care, with a strong grounding in Quality and Six Sigma. His last commercial role was as Global Commercial Director for APL Logistics. Prior to this role, he was responsible for Asia Pacific Logistics & Trade Compliance for W R Grace Inc.

Raymon holds a degree in Logistics from the Royal Melbourne Institute of Technology and a Master of International Business from the University of Wollongong. He is also a Fellow of the Chartered Institute of Logistics and Transport and The Australian Logistics Academy, an Associate Fellow of the Australian Institute of Management and was an Honorary Fellow of the University of Wollongong. He has also been the Programme Director for the University of Wales, Masters in Supply Chain Management offered in Singapore.


Ooi Tiat Jin (TJ)


Asia Pacific MSME Trade Coalition

Ooi Tiat Jin (TJ) is Director of the Asia Pacific MSME Trade Coalition (AMTC). With the mission to engage and empower the micro, small and medium sized enterprises in the region, TJ oversees strategic development to grow the organisation and strengthen relationships with all AMTC stakeholders.

Prior to joining AMTC, he was general manager of a local chemical distribution company in Singapore. Over the past 14 years, he has been deeply involved with the chemical industry in Singapore and has been a strong advocate of engaging and empowering SMEs in the chemical industry to ensure the continued business sustainability of the industry and community. He was a very active member of the chemical industry association SCIC, sitting on various industry committees and chairing the committee for engaging SMEs.

TJ graduated with a Bachelors Degree (Hons) in Electrical and Electronic Engineering from the University of Manchester.


Nimisha Tailor

Competition and Regulation Specialist

Nimisha is a completions and regulation specialist with international experience.  Having worked in consultancy firms and competition regulators in UK, New Zealand and Singapore, she has a deep understanding of how regulators operate and how markets function.  She has led high-profile merger investigations, drafted merger regulation guidelines, assessed complaints of anti-competitive behaviour and advised government agencies on competition matters.

As a former Deputy Director, at the Competition and Consumer Commission of Singapore, Nimisha supervised in-depth market studies on e-commerce, and various consumer products. As an expert, she was seconded to the Singapore Tourism Board to lead a regulatory review.

Nimisha has advised companies on the competition effects of their business strategies and conducted competition training workshops. She has presented to industry associations, business schools, universities, workshops for ASEAN government agencies, as well as at the International Competition Network Conference.