The SME Digital Economy Summit is a unique conference which will be hosted on 16 October 2019 at Grand Copthorne Waterfront Singapore. Bringing together MSMEs, multi-lateral organisations and government representatives from the region, it is strategically positioned as the premier event for small businesses wanting to gain insights on digital trade and how to leverage this to help them grow across borders.

A significant development of this summit, now in its second year, is the exclusive SME Showcase that will take place concurrently.  It will feature the finest MSMEs in the region and companies and organisations that help enable MSMEs.

The SME Digital Economy Summit is the flagship event of the Asia Pacific MSME Trade Coalition (AMTC), a working council of the Asian Business Trade Association (ABTA).  With a mission to engage and empower the small businesses on trade related matters, we are today the voice of more than 2,500 member companies across the Asia Pacific region.



Dr. Deborah Elms

Founder and Executive Director

Asian Trade Centre

Dr Deborah Elms is the Founder and Executive Director of the Asian Trade Centre (ATC). She is Vice Chair of the Advisory Board for the Asia Business Trade Association (ABTA), Co-Chair of the Trade Policy Committee of the Global Trade Professionals Alliance (GTPA), and also a senior fellow in the Singapore Ministry of Trade and Industry’s Trade Academy.

Previously, Dr Elms was head of the Temasek Foundation Centre for Trade & Negotiations (TFCTN) and Senior Fellow of International Political Economy at the S. Rajaratnam School of International Studies at Nanyang Technological University, Singapore.

Dr. Elms received a PhD in political science from the University of Washington, a MA in international relations from the University of Southern California, and bachelor’s degrees from Boston University. She also publishes the Talking Trade Blog.


Dr. Raymon Krishnan


Asia Business Trade Association

Dr Raymon Krishnan is the current President of the Asia Business Trade Association. He is also the President of The Logistics & Supply Chain Management Society, with more than twenty years of experience in the logistics industry as an end user and service provider.

Raymon’s experience covers the full logistics spectrum, from raw material procurement to physical distribution and eventually customer service and care, with a strong grounding in quality and Six Sigma. His last commercial role was as Global Commercial Director for APL Logistics. Prior to this role, he was responsible for Asia Pacific Logistics & Trade Compliance for W R Grace Inc.

Raymon holds a degree in Logistics from the Royal Melbourne Institute of Technology and a Master of International Business from the University of Wollongong. He is also a Fellow of the Chartered Institute of Logistics and Transport and The Australian Logistics Academy, an Associate Fellow of the Australian Institute of Management and was an Honorary Fellow of the University of Wollongong. He has also been the Programme Director for the University of Wales, Masters in Supply Chain Management offered in Singapore.


Brett Stephenson

Director, Greater China

Asia Business Trade Association

Brett Stephenson is the Director – Greater China with the Asia Business Trade Association (ABTA) based in Hong Kong. Brett also is the Editor of The Assay, a mining investment publication focusing on investment and relevant topics in the mining sector. Prior to joining The Assay and ABTA, Brett worked at the American Chamber of Commerce in China, as a government affairs and energy coordinator, developing policy reports that were used by Chinese and US government officials and reported on by the Wall Street Journal, New York Times, Financial Times, and other media outlets. Prior to his time in China, Brett worked for the Canadian Minister of Natural Resources, and other roles in government relations and communications in Canada’s oil and gas sector. Brett also provides advice to Canadian politicians on Canada-Asia trade issues and political campaigns on an ongoing basis, and is the Co-Chair for the Policy and Government Relations Committe with the Canadian Chamber of Commerce in Hong Kong.

Brett holds an M.A. in international relations and a thesis in energy geopolitics from Renmin University of China, an international program certificate from University of Ulsan (Korea), and a bachelors degree from the University of Lethbridge (Canada). He speaks and reads intermediate Chinese, Spanish, French, and has beginner level Korean.


Steve Okun

Board Member

Asia Business Trade Association

Steven Okun is the Founder and CEO of APAC Advisors. Steven is a leader on corporate public affairs, sustainability, and stakeholder engagement in Asia Pacific, having lived and worked in Asia for the past fifteen years.

Steven’s expertise encompasses business, government, environmental, social and governance issues, media and NGOs. He has been in the center of some of the region’s most impactful public and private sector policies, debates and events, including helping lead the business community’s call for the US to enter the TPP negotiations, and then for the TPP-11 to come into effect post-US withdrawal.

Prior to joining ABTA, Steven used to work at KKR as Director of Asia Public Affairs and UPS Asia’s public affairs.

He was elected three terms each as Chairman of AmCham Singapore and the Asia Pacific Council of American Chambers of Commerce (APCAC), and served on the Council of the Singapore Business Federation and of the Australian Venture Capital and Private Equity Association Limited (AVCAL).

Steven served in the Administration of President Bill Clinton as Deputy General Counsel at the US Department of Transportation. For his public service, he was awarded the Secretary’s Award for Special Service Commendation.

He received his B.A. from the University of Virginia and his J.D. from the University of Virginia School of Law.


Ooi Tiat Jin (TJ)


Asia Pacific MSME Trade Coalition

Ooi Tiat Jin (TJ) is Director of the Asia Pacific MSME Trade Coalition (AMTC). With the mission to engage and empower the micro, small and medium sized enterprises in the region, TJ oversees strategic development to grow the organisation and strengthen relationships with all AMTC stakeholders.

Prior to joining AMTC, he was general manager of a local chemical distribution company in Singapore. Over the past 14 years, he has been deeply involved with the chemical industry in Singapore and has been a strong advocate of engaging and empowering SMEs in the chemical industry to ensure the continued business sustainability of the industry and community. He was a very active member of the chemical industry association SCIC, sitting on various industry committees and chairing the committee for engaging SMEs.

TJ graduated with a Bachelors Degree (Hons) in Electrical and Electronic Engineering from the University of Manchester.


Nimisha Tailor

Competition and Regulation Specialist

Nimisha is a completions and regulation specialist with international experience.  Having worked in consultancy firms and competition regulators in UK, New Zealand and Singapore, she has a deep understanding of how regulators operate and how markets function.  She has led high-profile merger investigations, drafted merger regulation guidelines, assessed complaints of anti-competitive behaviour and advised government agencies on competition matters.

As a former Deputy Director, at the Competition and Consumer Commission of Singapore, Nimisha supervised in-depth market studies on e-commerce, and various consumer products. As an expert, she was seconded to the Singapore Tourism Board to lead a regulatory review.

Nimisha has advised companies on the competition effects of their business strategies and conducted competition training workshops. She has presented to industry associations, business schools, universities, workshops for ASEAN government agencies, as well as at the International Competition Network Conference.


Au Kah Soon

Co-Founder and CEO

Get Go Logistics


Get GO Global (GO) is a Digital-enabled Lead Logistics Provider in Asia for Asia. In 2018, GO has launched its GO DC flexible warehousing digital platform and is in advanced development of its GO Freight on-demand freight forwarding digital platform. GO’s platforms provide real-time on-demand pricing and services versus traditional channels that now take hours or days. GO is headquartered in Singapore and has been providing freight forwarding services since 1991. The group’s logistics network spans across Asia, U.S. and Europe. Kah Soon is also the Council Head of Asia Pacific MSME Trade Coalition (AMTC).

Kah Soon obtained his MBA from the University of Melbourne and Bachelor’s degree from Deakin University.


Edmond Looi



DVUCA was founded by a group of domain experts in engineering, information technology, communication, business consulting and sustainability. DVUCA team take pride in executing multifaceted and innovative concepts on problem-solving to bring the best technology solutions from all around the world to customers. DVUCA has implemented IoT solutions in more than 2,000,000 square feet of real estate all over Asia. The company’s current suite of proven smart systems include leading technology from Singapore, Australia, France, Japan, and the USA.

Edmond is currently the Director at DVUCA Pte Ltd as well as a council member of the Asia-Pacific MSME Trade Coalition (AMTC) and an ambassador of the Digital Champions Programme by the Asian Trade Centre Foundation (ATCF). He was previously appointed Director at Evatic Singapore. Edmond’s experience include cloud technologies, big data, IoT and telecommunications. His specialities include business development, sales strategy, solution selling and channel partner management. He is the author of the book ‘Phenomenal Sales, 7 Steps to Closing Deals the Right Way’.

Edmond graduated with a Bachelor of Engineering (Honours) in Mechanical Engineering (with a minor in Information Systems) from the National University of Singapore. He also obtained both his Program and Project Management certifications from the Stevens Institute of Technology, USA.


Miriam Feiler



Based in Singapore, Miriam Feiler is a born connector who speaks on small business collaboration.

A dynamic presenter and entrepreneur, Miriam has spent 20 years building strong relationships globally and helping small businesses come together to learn, share and grow. She is co-Founder of, where the world’s small businesses come to collaborate, and seek help from our MicroConsultants. bizzi’s vision is to be the 1st place you think of joining when you want to start or grow your small business.

Miriam is looking to meet with individuals and organisations that are committed to helping small businesses overcome their challenges to growth.


Dorjee Sun



Dorjee is a prominent serial entrepreneur who has co-founded 20 companies with 2 acquisitions and 4 exits and assets sales. As a director of Carbon Conservation, Dorjee helped secure $400M+ for carbon projects with project partners and clients such as Rio Tinto, Bank of America, Merrill Lynch, Olam and Twitter. He is on the board of Al Gore’s Australian charity “Climate Reality”

Currently, Dorjee is the CEO of Perlin, a blockchain development company that is focused on creating greater transparency and accountability to support more sustainable industries. Focused on international trade, trade finance and supply chains, Perlin is pioneering blockchain technology that will drive disruptive positive innovation and allow markets to be more sustainable, inclusive and fair. Perlin is already working in partnership with the World Economic Forum, International Chamber of Commerce (with 45M member businesses in 130 countries), 450 business chambers, the Singapore Government, manufacturers, retailers, influencers, and consumers on a global scale. Working together, Perlin seeks to build a powerful new platform empowering companies and countries to showcase all the hard work they’re doing behind-the-scenes for a more sustainable industry.

Dorjee also teaches entrepreneurship to PhDs and engineering students at University of NSW and Macquarie University. He has been named a World Economic Forum Young Global Leader, CPA Top 20 Business Leaders, one of Esquire Magazine’s 5 Gentlemen of Philanthropy. Dorjee has won the Asialink Leaders Program Alumni Award, and named an Asia Society 21 Fellow as well a World Cities Summit Future Leader.


Terence Quek

CEO, Emergenetics Asia Pacific

Co-founder and Director, Emergenetics Caelan & Sage

Terence Quek is the APAC CEO of Emergenetics International, a global consultancy that develops people and organizations through solutions leveraging the Emergenetics Profile, a psychometric instrument that reliably and validly measures how individuals prefer to think and behave.

Since 2012, Terence expanded the Emergenetics business footprint throughout Asia Pacific to include China, Indonesia, Japan, Korea, Malaysia, Singapore, Thailand, and Vietnam. As a Master Trainer for Emergenetics, ATD Expert Coach and ATD Master Performance Consultant, Terence regularly consults for leadership teams across Asia Pacific to help them enhance collaboration, build a positive workplace culture, and be more effective in getting results.

An active volunteer in various organisations, Terence was conferred the Public Service Medal by the President of Singapore in 2014. He graduated with a Master of Science in Communication Management from Singapore Management University and a Bachelor of Science in Psychology (Honours) from the University of Sheffield, United Kingdom.


Daniel Kok

Managing Director

ICC Academy

Daniel Kok is the Managing Director of the ICC Academy and responsible for company strategies as well as overseeing day-to-day operations. His responsibilities include enabling business development, production of market-leading e-learning programmes, development of partnerships as well as leveraging on its technology platform to better serve its customers.

Kok was the MD of Fitch Learning APAC operations since 2014. His business management experience help him to deliver the company’s overall performances which included strategy planning, revenue generation, product innovations and developing new partnerships. Prior to Fitch Learning, Daniel had 8 years of management experience with Thomson Reuters. Daniel started his career working in financial markets with global banks such as BNP, Chase, ABN Amro & Citibank. He has 16 years’ experience trading in FX ranging from G7 to emerging markets. His expertise includes market making, sales, advisory and liquidity management. His last role in Treasury was as a currency proprietary trader, trading in cash, forward and option markets.


Sam Too

General Manager


With over 10 years of regional business development and startup experience in various companies, he started his eCommerce journey by joining (eventually known as ENSOGO) during their initial startup phase in 2010.

In, he was involved in the business development role and help initiated one of the new category (Travel) that saw the rapid rise of the platform. From there, seeing the rising trend of ecommerce and the potential of the e-marketplace business model, he joined Qoo10 Pte Ltd ( in May 2011.

From the early days of Qoo10 Singapore (then known as Gmarket Singapore), he was able to witness the evolution of ecommerce in Singapore (of both Buyers and Sellers) and aspects that is unique to its locality and context. With more than 8 years in Qoo10, Qoo10 SG is the Singapore’s one of the top-rated marketplace with annual GMV (Gross Merchandise Value) of more than S$500 million and growing.

Also, he had the opportunity to oversee and head Qoo10 Indonesia’s Sales Operations for 6 months in 2018 and better understand the growing Indonesia’s eCommerce landscape. During this short stint, his main tasks were also reinforcing and mentoring the business leaders there. From there, moving on to spearhead Qoo10’s latest startup called QuuBe. A Blockchain-based marketplace and challenging for regional dominance against the likes of AliBaba in Sept 2018.

In Aug 2019, his latest role is Head of Corporate & Media Relations, a portfolio that includes government relations, public relations, Qoo10 Branding and various other functions.


Clinton Zheng


Lancelot Holdings Group

Clinton Zheng is the director of Lancelot Holdings Group of Companies, consisting of subsidiaries; The Millionaire Oracle (wealth-creation expert), The Millennial Oracle (millennials psychography expert), The Marketing Oracle (online/network marketing expert) and twentyandfree, a global leading millennial business community!

As a double degree honours graduate in accountancy and business management from Singapore Management University and a former Juris Doctor Scholar from the prestigious Kwa Geok Choo School of Law, he dropped out of post-graduate law school to focus on his entrepreneurial pursuits.

His retail and ecommerce career started with a menswear bespoke and off-the-rack brand that spans across Hong Kong and Singapore. The business eventually failed but taught him many lessons about financial management, leadership and strategic partnerships. He went on to start, invest, collaborate and consult with many notable fashion, media and entertainment brands such as The Modern Outfitters, Karaoke World Championships, ZALORA, Grana, Diamond Walker, YSneakers and Waach just to name a few.


Seth Hays

Chief Representative, Asia-Pacific

International Trademark Association

Seth Hays established the International Trademark Association (INTA) Asia-Pacific Office in Singapore in 2016. Previously, he was the chief representative of INTA’s China office in Shanghai. His work includes policy development and advocacy, government affairs, managing staff in recruiting local brand owners as members, and working with members on education, communications and other needs related to trademarks and intellectual property.

Mr Hays is a member of the New York State Bar, has a graduate degree in Pacific and Asian Studies from the University of Hawaiʻi and an undergraduate degree in science, technology and society from Vassar College. He speaks Mandarin and has lived and worked in Tokyo, Hong Kong, Beijing, Shanghai and Singapore.